For years, growth meant adding people and buying more software. Same org chart, more tools, and still a ton of work done manually. That model never really scaled. We just convinced ourselves it did.
AI isn’t here to assist work. It’s here to do it.
I’ve been talking about the next shift: the autonomous organization. A world where output scales through AI teammates that take on real roles, not headcount. But I haven’t really shared the why, the how, or what I’m actually building around it.
So let’s get into it.
I never actually announced what I was doing next. Now it has a name: Atonom
AI was the obvious next move. What wasn’t obvious was how badly most companies screwed it up. They treated AI like software. More tools. More features. Same org chart. Same excuses.
Everything snapped into focus when I teamed up with David Elkington.
SaaS isn’t dying because it failed. It’s dying because it never actually did the work. For years, SaaS sold software and called it “service.” Meanwhile, humans did all the execution. That model is over.
AI isn’t here to “help” with work. It’s here to do it.
Own pipeline creation
Resolve tickets end-to-end
Run hiring workflows
That's what we're building at Atonom. You don’t rent tools. You hire AI teammates that own outcomes.
We call it the Autonomous Organization. It runs on Cloud Employees. Advanced AI agents that live inside your systems, learn how your business actually works, and execute without needing to be managed like a child.
This is a new operating model for growth. Execution no longer scales with headcount. Output does. That changes what’s possible. And yeah, this is going to be fun.
See what we’re building here.
That’s it for today. Connect with me on Linkedin if you actually want to understand what an Autonomous Organization looks like in the real world.
