AI in sales development has crossed the hype phase. Now we’re in the overconfidence phase.
You’ve seen the claims. “AI replaced my SDR team.” “AI took over outbound.”
Some of that is real. But here’s what actually matters.
Where AI Actually Works With SDRs Today
AI does not work everywhere in sales development. It performs in specific environments. With specific signals. In specific channels.
Most teams are deploying it in the wrong places.
They automate cold motion with weak data.
They expect AI to fix positioning.
They scale activity instead of redesigning the motion.
Then they wonder why results are inconsistent. AI can absolutely drive pipeline.
But only if you understand where it actually performs and where it doesn’t.
I broke down the conditions, channels, and audience types where AI is winning right now and where it is still struggling. If you’re serious about using AI in your SDR motion, read this before you deploy anything.
Read the full article here. AI in sales development succeeds based on placement, not potential.
That’s it for today. Connect with me on Linkedin if you actually want to understand what an Autonomous Organization looks like in the real world.
