The GTM world is currently drowning in a sea of "AI influencers" who talk a big game. They’re selling you the dream of drinking Mai Tais on a beach while "the bots" run your company.
The reality? Most AI "strategies" right now are just expensive ways to watch your worst performers get even more distracted.
I recently sat down with Brandon Redlinger, a guy who actually gets his hands dirty. We stopped talking about the "future" and started looking at how to actually operationalize this stuff today.
Why Your AI Strategy is Failing
Everyone is obsessed with "productivity." Great, you gave your reps an hour back in their day. Do you know what they’re doing with it? They aren't closing more deals.
Activity is not ownership. If you don't tie AI to business objectives, you’re just paying for a very expensive hobby.
Brandon walked me through what he calls GTM Engineering. We aren't just "scraping websites" for the hell of it. We’re talking about:
The Look-Alike Engine: Taking your closed-won data and programmatically finding the next "Carta" before your competitor does.
The "Flying" Sales Rep: Salespeople make money when they’re "in the air" selling. They lose money when they're cleaning the seats and figuring out the boarding lines.
AI Dossiers: Using agents to build full research briefings (competitors, funding, tech stacks) so your reps can stop doing manual research and start having human conversations.
There is a learning curve here. This isn't "drag and drop" in five minutes. It takes curiosity and the willingness to move slower now so you can move exponentially faster later.
If you're tired of the PowerPoint slides and want to see what's actually happening at "Level 11" of the GTM stack, you need to watch this session.
Stop being a spectator. The "rewrite of work" is happening whether you’re ready or not.
Catch the full breakdown here.
That’s it for today. Connect with me on Linkedin if you actually want to understand what an Autonomous Organization looks like in the real world.
