Alright, let’s talk AI.

This newsletter is my lab notes. The rants, the experiments, the tools worth stealing. Some weeks it’s spicy, some weeks it’s tactical, but always stuff you can actually use.

This issue? Awkward Zoom silence, the AI Revenue Summit lineup, and a wild idea for using AI you’ll wish you thought of first.

Let’s get into it.

Zoom has created a new type of anxiety. It’s called: “We’ll wait a minute as folks trickle in…”

And now you’re stuck.

The grids load....
Multiple faces appear....
No agenda. No conversation. No escape.

The silence is deafening and the panic begins to set in.

Your options? All terrible:
1. “So… where’s everyone dialing in from?”
(A classic. Also the worst.)

2. “How’s the weather out there?”
(Why are we like this?)

3. Awkward silence while one person forgets he’s unmuted and types like a jackhammer.
(Please, for the love of Zoom, stop.)

4. Some brave soul says, “Wanna hear a joke?”
(We do not.)

5. Pretends to look busy while staring into the void.
(Open email. Close email. Open Slack. Die inside.)

6. Drops “brb real quick” in chat, vanishes like a ghost.
(Smiling in silence while others suffer.)

This is the real Zoom fatigue. Not the meetings The small talk standoff before the meeting.

I’ll admit it, I probably default to number 6. Kill the camera. Mute the mic. Pretend I’m busy while silently judging everyone else.

What’s your go-to move in those few minutes of digital purgatory and how do we make this nightmare go away? (And no, icebreakers are not the answer.)

Next week’s the big one: The AI Revenue Summit.

Two hours with the sharpest operators and builders showing exactly how AI is reshaping revenue teams.

If you’ve been wondering, “Ok, but how do I actually use AI in sales, marketing, and CS?” this is where you’ll finally get real answers.

I’ve had the chance to connect with each of these rock stars, and it’s going to be a blast hearing them live. Here’s what we’ll be digging into:

Sanjin Bicanic (Bain & Company)
Session: The Great AI Disconnect: Why Most Enterprise AI Fails to Deliver Revenue
AI is everywhere. ROI is not. Sanjin’s worked with the biggest enterprises in the world and he’s here to tell you why most AI pilots flop, why “we saved 37 minutes” ≠ revenue, and how to actually build systems that transform GTM instead of just doing AI theater.

Vivek Thacker (Microsoft)
Session: The Future of Collaboration: AI’s Impact on How We Work Together
Meetings aren’t going away, but AI is making them actually useful. Vivek’s leading product for Teams and will show how “meeting agents” and copilots are turning meetings into strategic assets. From intelligent recap to async collaboration, this is what the AI-native GTM org will look like.

Kathie Johnson (Advisor, ex-CMO Sitecore, Talkdesk, Salesforce)
Session: From Testing to Nesting: How to Build and Operationalize Your AI Marketing Strategy
Most marketing teams are still dabbling—one person trying prompts, another testing video, someone else playing with AI SDRs. Kathie’s the one who turns that chaos into a real strategy. She’ll share her “Project 30” playbook and show how to move from scattered experiments to an AI program your board loves and your team actually runs every day.

Amanda Cole (Bloomreach)
Session: Is Your Marketing Team Structured for an AI-First World?
Amanda didn’t just sprinkle AI on top of her marketing team… she blew up the whole workflow and rebuilt it. Segmentation? Dead. Entry-level grunt work? Automated. She’ll show how to structure a team where AI isn’t just a tool, it’s the backbone.

Ashley Emery (VelocityEHS, ex-AWS)
Session: From Hype to Hard Questions: One CMO’s Journey to Operationalizing AI
Ashley’s lived it. From Amazon to startups, she’s integrated AI into GTM orgs the hard way. No shiny demos, just messy experiments, reclaimed hours, and the real playbook for actually making AI work inside your revenue engine. This one is going to be solid.

Bobby Cooper (Pilr)
Session: The AI-Native CX Org: How Customer Success Is Being Rebuilt from the Inside Out
Forget “AI-assisted.” Bobby’s talking AI-native, where AI agents aren’t helpers, they are your CS team. He’s redesigned orgs so digital agents handle 50%+ of support while humans focus only on outcomes. The future VP of CS? More systems architect, less team cheerleader.

Brandon Redlinger (The Forge)
Session: How AI Is Rewriting the B2B Marketing Playbook
Most marketers are still asking ChatGPT for subject lines. Brandon’s using it to forecast pipeline and decode buyer intent. He’s got a prompt library, workflows, and model hacks that turn AI from a toy into a growth engine.

Chad Horenfeldt (Siena AI)
Session: The End of Reactive CS: Building Teams That Scale with AI
AI won’t save a broken CS team, it’ll just expose the cracks. Chad’s here to show how smart CS leaders are flipping from reactive firefighting to outcome engineering. AI handles the grunt work, humans drive the strategy.

David Kirkdorffer (Exec Marketing Consultant)
Session: Helping Buyers Find You in a ChatGPT World
Buyers aren’t Googling you anymore, they’re asking ChatGPT. If you’re not showing up there, you don’t exist. David’s cracked the code on “Generative Engine Optimization” and will show how to make sure your brand is the answer bots give when it matters most. Such an important sesssion.

Gerald Murphy (Semrush)
Session: The New Rules of Marketing in the Age of AI Search
Search isn’t search anymore. Gerald works with enterprise leaders on how AI is rewriting discovery and buyer behavior. He’s here to show you how to spot intent signals before competitors do and turn AI-powered search into pipeline.

Greg Daines (ChurnRX)
Session: Crack the Code on Churn: What AI is Finally Revealing About Customer Loyalty
Greg’s the “Churn Doctor,” and he’s here to kill your sacred cows. Onboarding isn’t the magic bullet. Most forecasting models? Flat-out wrong. He’ll share how AI is exposing the myths behind customer success and what actually drives retention and expansion.

Jaleh Rezaei (Mutiny)
Session: How to Go 1:1 at Scale Without Breaking Marketing
ABM as we know it is broken. Jaleh’s building AI-powered personalization that sales teams actually want to use. Think true 1:1 marketing at scale without bogging down campaigns. If you’re tired of fighting over attribution, this is your session.

Jordan Timothy (Semrush)
Session: Revenue Reality Check: Building AI-First Teams That Actually Work
AI tools are fun, but Jordan’s about the ROI. As an enablement leader at Chargebee, Pluralsight, and now Semrush, he’s seen what works and what flops. He’ll break down how to actually drive adoption, alignment, and revenue outcomes with AI across sales and marketing. A practical session from someone who is actually doing AI.

Katherine Andruha (Scale)
Session: Stop Automating Garbage: The New Rules of Outbound in the AI Era
AI can crank out cadences, but if your message stinks, it’s just faster garbage. Katherine’s built and led SDR teams everywhere. She’ll show how to build reps who don’t just press send, but actually break through with relevance. I learned a lot about the new age of SDRs.

Lauren Gold (CCO, Kustomer)
Session: Rewriting the Playbook: How AI-Native CX Orgs Win on Retention, Efficiency, and Experience
Most companies “add AI” by slapping a chatbot on top of broken workflows. Lauren’s here to call that out. From Yext to Beamery to Kustomer, she’s led CX orgs through huge shifts and now she’s showing how to actually build AI-native teams. Think smarter handoffs, better knowledge bases, and AI that makes agents superheroes instead of babysitters.

Leeor Cohen (CX Effect)
Session: Scaling Customer Experience Without Losing the Human Touch
Leeor builds CX machines. He’s scaled teams from 5 to 500 and turned support inboxes into revenue engines. His playbook? Use tickets as strategy fuel, scale offshore without losing your soul, and treat CX like growth, not overhead.

Maja Voje (Growth Lab)
Session: Why Great Products Still Fail: The GTM Mistakes AI Can’t Fix
Maja’s worked with 800+ startups, and here’s her verdict: most fail not because the product stinks, but because the GTM does. She’ll show where teams blow it on ICPs, positioning, and pricing and how AI can help you dodge those traps (but won’t save you from bad strategy).

Matt Freedman (Rhythm)
Session: Broadcast or Be Forgotten: How AI Is Rewiring Content, Brand, and GTM Execution
Content isn’t a side hustle anymore, it’s the center of GTM gravity. Matt’s built content engines for billion-dollar exits, and he’ll show how AI lets you scale authenticity without burnout. Think founder-led growth, waterfall content, and the new rules of storytelling.

Michael Pedone (SalesBuzz)
Session: AI Won’t Save You: Why Sales Still Comes Down to What You Say After ‘Hello’
AI can get you the connect, but it can’t save a bad talk track. Michael’s built one of the highest-converting cold call frameworks in B2B, and he’s here to show why most reps fail in the first 60 seconds and exactly how to fix it.

Morgan Ingram (AMP Social)
Session: From URL to IRL: How AI + LinkedIn Are Rewriting the B2B Playbook
Morgan’s built the LinkedIn Revenue Engine™, and he’s here to show why “posting” isn’t selling. In a world where AI floods every feed, the only differentiator left is human connection. He’ll drop his 5-step playbook for turning content into pipeline and making social selling actually sell.

Ruth Zive (Voices)
Session: Is Voice the Missing Layer in Your AI Strategy?
Everyone’s chasing text and visuals, but Ruth says the next wave is voice. As CMO of Voices, she’s helping enterprises build voice-first AI experiences that feel personal and trustworthy. Expect a reality check on how AI fits into your marketing strategy and why ethics matter as much as efficiency.

Ted Smith (ex-Zendesk)
Session: Are You Still Running CX Like It’s 2015?
If your support still feels like a queue, you’re doing it wrong. Ted’s spent years at the intersection of product, CX, and GTM, and he’ll show how AI is turning ticketing into real-time, conversational experiences. Outdated systems are dying—here’s how to build CX that scales and learns.

Trish McGinty (LinkedIn)
Session: From Always On to Just Enough: Rethinking AI, Work, and Worth
Trish is flipping the script on AI adoption. Instead of tech bros in hoodies, she’s talking working parents and real-world constraints. Her session digs into ambient AI, adoption gaps, and why the future of AI at work is about context, not just capability.

Vikas Bhambri (Yellow.ai)
Session: From Bots to Business Impact: Enterprise AI That Actually Works
Most bots suck. Vikas has spent years helping enterprises stop chasing vanity metrics and start driving real ROI with agentic AI. He’ll share what separates endless pilots from real wins and why GTM leaders need a new playbook for measuring value.

Vivek Bharathi Muruganandam (IBM)
Session: Is Your Marketing Strategy Actually Built for the AI Era?
Marketing teams love to sprinkle AI on campaigns, but Vivek’s built AI go-to-market strategies for IBM’s Granite models and watsonx and he’ll show why it has to be more than a tactic. Think frameworks, alignment, and metrics that actually tie back to revenue.

That’s the roster. Heavy hitters, no fluff. Two hours where you can stop doomscrolling LinkedIn “AI hacks” and actually learn from people doing the work.

If you’re leading a revenue team, this is basically your cheat code for the next 12 months. Miss it, and you’ll still be arguing about which AI tool to buy while your competitors are scaling with playbooks you could’ve stolen.

👉 Grab your spot now. It’s free.

I came across an idea from a new friend, Chris Bradshaw and it’s too fun not to share.

Not on software. Not on ads. Not on conferences.

A virtual board of advisers, built entirely with GPT-5.

Here’s the play:

Now, instead of “Great idea!” fluff, you get…

It feels like a late-night board meeting with people way smarter than you.

If you’re still using GPT-5 as a writing assistant, you’re missing the bigger play. It’s not about prompts. It’s about building the tools you can’t afford… yet.

Learn more about it here