Alright, let’s talk AI.

If you work in marketing, sales, or CX, AI is already influencing how buyers discover you, evaluate you, and decide to trust you. 

Not someday. Right now. And most teams did not design the decisions it is making.

Let’s get into it.

Discovery, answers, qualification, and recommendations are increasingly handled by AI.

When your systems, data, and policies are unclear, your brand is represented badly at scale.

AI is starting to make real-time decisions. Someone still owns the outcome.

Too many teams have handed over authority without realizing it.

Execution is where the problem lies. Automation does not fail because of tech.

It fails because ownership, data, and boundaries are unclear.

I’m hosting a live conversation this Friday at 12:30 MST on what actually breaks and what actually works when AI starts making decisions, with:

You can register here.

If AI is already inside your GTM stack, this matters.

That’s it for today. Connect with me on Linkedin if you actually want to understand what an Autonomous Organization looks like in the real world.