Alright, let’s talk AI.
The GTM model is broken. It’s not a function anymore, it has to be an engineered system. You can’t reach efficient growth without fixing the engine. And to reach that you need AI.
Let’s get into it.
The Drop
Modern GTM is a Different Game
If your GTM plan still starts with hiring more reps, you’re cooked.
Craig Rosenberg sees this every day.
As Chief Platform Officer at Scale Venture Partners, he spends his time inside companies trying to move from founder-led growth to something repeatable.
And the pattern is always the same. Teams keep trying to run GTM harder. But GTM isn’t something you run anymore. It’s more like a system you have to design.
Buyers already did the research
Budgets are tighter
Boards don’t care about heroics, they care about efficiency
Different game.
What Craig is focused on is how the best teams are rebuilding GTM from the ground up:
Rebuilding the revenue process from the ground up, not sprinkling AI on top
Putting RevOps in the driver’s seat for AI prioritization
Proving impact with efficiency ratios, not dashboards that tell a nice story
Adding a GTM Engineer, someone who can actually wire the system together
Getting disciplined on build vs buy, and moving from quantity to quality
This isn’t theory. It’s how modern GTM machines are actually being built. That’s what Craig is breaking down in our upcoming session.
Friday at 1pm PST. Join us here.
That’s it for today. Connect with me on Linkedin if you actually want to understand what an Autonomous Organization looks like in the real world.
